Sr Analyst 309 views

Sr Analyst

Location: Bangalore (Hybrid)

NP: Immediate to 15 days

Exp.: 3-8yrs

Please find the JD attached for Sr Analyst/Team Lead role-

Job Description:

• Understand social media platforms and the intrinsic difference in the data generated from the different channels

• Ability to marry different social media analytics KPIs like sentiment analysis, channel sources, engagement etc. to create compelling data stories that answers the business needs of the client

• The experience and ability to look at large volumes of unstructured social media data and look at it from a strategic lens and successfully disseminate that train of thought to the team members

• Evaluate and guide the teams on building robust advanced search queries with Boolean operators and hands-on experience working on multiple social media aggregators

• Strong understanding in the workings of other digital data sources like secondary sources, website data etc. to provide a holistic solution to the client

• Understands how brands utilize the social media space and an understanding of how social media is used by consumers in different industries like pharma, entertainment, consumer goods etc.

• Has to manage multiple client accounts simultaneously – communicating with the clients, understanding the requirements and cascading it to the team, monitor internal deadlines and making sure the deadlines are met diligently

• Keeping abreast of current events to better understand user behavior (or key segments Millennials, Gen-Z, Gen-Y etc.)

• Having a strong eye for detail in finding inconsistencies in output necessary for flawless client deliveries

• Providing constructive criticism to the analysts to help them make improvements and also be responsible for their training and career development

• Ability and experience in working under tight deadlines and willingness to extend based on business requirements

Requirements:

• 3-8 years of experience in executing social media analytics projects end-to-end

• A masters degree in management or business analytics from top tier management schools

• Having experience of working in a global business set up involving off shore business stakeholders (preferably the US region)

• Proficiency in using tools/software such as Brandwatch, Sprinklr, Meltwater, Cision, Critical Mention, Social Studio, etc., and any experience working with databases like Factiva, LexisNexis, Hoovers, etc. will be an added advantage

• Strong problem solving & communication skills (verbal and written)

• Should be an independent thinking, self-motivated individual with a go getting attitude

• Ability to analyze digital/website data would be an added advantage