Social Media Analyst 527 views

Social Media Analytics.

Location ITPL, Bangalore (Hybrid)

Shift timing 4pm to 1am or 3pm to 12am (M-F working)

Experience :- 5 to 10+ Years

Job Description

This role primarily focuses on building best-in-class solutions for Fortune 500 clients (US Market) using primary, secondary, social & digital as the key platforms.

An ideal candidate must have exposure working across industries/verticals with a proven experience in providing cutting edge solutions that has generated visible growth to the vertical/company

• Candidate will play a pivotal role in providing enhanced and customized solutions to Fortune 500 clients. Must have an unique eye for visualizing data from multiple sources (Social, digital, secondary & primary platforms) and generate data-driven hypotheses to conduct trials (POCs, POV etc.) to create overall engagement strategy.
• Should have worked with all forms of Data Social, Primary and Digital across industries
• Should have played a crucial role in story boarding or client pitching.
• He/she would be responsible for providing solutioning road-maps to the delivery teams and the success of the solution will be considered as one of the KPI for the individual.
• Stay well informed about the latest industry advancements (what is happening within the social & digital space) and think about how to capitalize on these latest trends/moments. Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business solution metrices
• Experience in data processing techniques, analytical frameworks and data visualization tools
• Establish a strong understanding of interests/behaviors of key customer groups/segments (Millennials / Gen-Z/ Gen-Yetc.) to build a foundation of user insights to produce actionable recommendations for better engagement for various clients.
• Experience in analyzing the data from some of the pivotal tools such as Sprinklr, Brandwatch, Talkwaker, marketing and analytics tools such as Google Analytics/Omniture platforms and others.
• Must have a strong analytical background and data driven mindset, demonstrating the ability to understand key performance drivers and execute the findings from internal research.
• Collaborate with delivery teams, pre-sales and other stakeholders to review and refine user stories
• Strong results orientation, proven record performing against aggressive growth targets

Qualifications:

• 10+ years’ experience working with enterprise level heterogeneous data environment
• Good eye for data-driven visual storyboarding
• Self-driven, agile and ability to work on multiple engagement simultaneously
• Excellent orator and business writer
• Valid US Business visa will add value