Job Detail

Marketing Manager/Cryptocurrency Exchange

Company

The company’s mission is to build a premier digital assets exchange in the India. They provide digital asset spot trading, futures contract trading, OTC trading and other services in the India. They are a distributed team with headquarters in Ahmedabad.

They are looking for a strategic, hands-on Marketing leader to help build the India leading digital currency exchange.

Their vision is to bring more innovation, efficiency, and equality of opportunity to the India by creating an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone, including the professional and institutional investors who use our exchange product

As the Growth Marketing Manager you will play a critical role in helping the company grow in Indian market and identifying the best channels and tools for acquiring and retaining users. You will be a highly analytical and creative marketer who enjoys rapidly testing, learning and scaling new tactics. You are an energetic and organised self-starter; you understand the product/industry well and embody our values.

Responsibilities

Develop an in-depth understanding of the cryptocurrency landscape and our user demographics.
Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
Drive user engagement and retention by creating, testing, and optimising different channels, gathering feedback to give to our product and engineering team
Drive content on-site and manage the Indian market social media channels
Build strong customer insights by combining qualitative and qualitative methods
Build internal relationships that enable you to successfully execute campaigns
Lead budget management
Manage external agency and vendor relationships.

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