Xeco Brands is not about a logo, but about a promise and reputation. If you buy a BMW the promise is a fast, safe racing machine. If you buy a Mercedes, the promise is a reliable, luxurious, German limousine.
We believe the lack of trust in the housing sector is because of a paucity of well branded products and companies. The market is incredibly fragmented. With Xeco setting up the standard for branding housing companies, we can potentially ensure the industry is respected, to attract more investment, and gain confidence from its customers. There are many very large housing companies, several are household names, but few come with a promise.
At Xeco we ensure that we build great brands and through that values, so everyone knows who they’re dealing with, who owns the property and who’s reputation is at stake if things go wrong. We expect to see professionalization creep into the housing sector in the next few years, in much the same way that telecom or the movie-going market has.
Branding rather than “new-equity” will lead this change.
At Xeco creativity is the soul of our business. Our dedicated international team of marketeers seeks fresh ideas to promote your product in a new and different manner every day. Real Estate companies know that a house is the purchase of a lifetime and such long-term projects require an extraordinary marketing strategy.
We seek innovation in media communications and tailor our strategic development to each project launch, depending on the location and the market. Our staff are dedicated to designing unique and creative branding, advertising, website, video and radio solutions.
We use the next generation technologies to offer more direct and personal engagement with your customers – from Social Media to SEO, we have all the expertise you need to create a competitive online platform and get the exposure you deserve. Digital communications are continuously changing and is made up of young, inquisitive and driven individuals who love new challenges and discoveries.
At Xeco, we can precisely identify your target audience as well as their preferred media to design a tailored marketing package across TV, Radio, Print, Internet and Outdoor, including a fully managed advertising campaign. From a local newspaper ad to a high-value multimedia package (display, radio, TV, ambient, digital we can help you choose the most efficient portfolio for your brand at the best possible price. We are experts in the field and we will take care of everything from negotiation and contracts to analysis and optimization so that the only thing you have left to do is focus on selling homes.
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